Master Portfolio

Name	Company	Skill Area
Paid Search - Full Funnel CR% Focused Lead Gen	🏦 Santander	🌐 Organic and Paid Traffic
Custom Bidding Algorithm - Google Ads	🏦 Santander	🌐 Organic and Paid Traffic📊 Data & Analytics
Marketing Performance Dashboards Setup	🏦 Santander	📊 Data & Analytics
On-Page & Content SEO Program	🏦 Santander	🌐 Organic and Paid Traffic
Conversion Tracking and Data Layer Setup - Full Funnel	🏦 Santander	📊 Data & Analytics
A/B testing CRO Program for CR% Lift	🏦 Santander	UX & CRO
Website CMS Management - Financial Services	🏦 Santander	Product & Development
Online risk scoring algorithm to optimize full funnel CR%	🏦 Santander	Product & Development
Full Funnel Digitalization: Form + KYC Portal	🏦 Santander	Product & Development
Direct Financing Partners Acquisition and set up	🏦 Santander	B2B lead generation
Checkout Lending Retailers - B2B Lead Gen	🏦 Santander	B2B lead generation
Usability and UX Research: GutDiaries App	📱 GutDiaries	UX & CRO
Quality Link building for SEO Growth	🏦 Santander	🌐 Organic and Paid TrafficB2B lead generation
App Store Optimization (ASO): GutDiaries	📱 GutDiaries	🌐 Organic and Paid Traffic
Onboarding Flow [Web & Web to App]	📱 GutDiaries	UX & CRO
Vector DB and data processing service	📱 GutDiaries	📊 Data & AnalyticsProduct & Development
PostgreSQL Backend - GutDiaries	📱 GutDiaries	📊 Data & AnalyticsProduct & Development
OneTrust Cookie Consent & Privacy Management	🏦 Santander	📊 Data & Analytics
Marketing Automation Flow: Food Tracker App	📱 GutDiaries	📊 Data & Analytics
Embeddable calculators for B2B financing partners	🏦 Santander	B2B lead generationProduct & Development
Affiliate Program Set up & Management	🏦 Santander	B2B lead generation
Application Form & Upload Portal - UX Research and CRO	🏦 Santander	UX & CRO