App Store Optimization (ASO): GutDiaries

Keyword Research & Strategy

• Conducted keyword research using AppRadar and AppTweak to identify high-value, relevant search terms in the gut health space
• Developed a targeted keyword strategy focusing on specific condition-related terms with high search volume and manageable competition
• Optimized app metadata including title, subtitle, and description to improve discoverability while maintaining brand messaging

Store Ratings

• Strategically implemented native store rating prompts at key user satisfaction touchpoints
• Designed rating triggers to appear after positive user experiences (e.g., after receiving valuable insight from the severity score index during onboarding)
• Created and executed multiple store listing experiments to test different screenshots, app descriptions, and promotional text

Paid Acquisition Integration

• Utilized strategic bursts of paid traffic to influence store algorithms and improve organic rankings
• Increased download velocity and ratings (with onboarding flow prompts), as well as retention by hyper-targeting relevant audiences which in turn gave positive signals to app stores’ algorithms

• Achieved Page 1 ranking for high-traffic keyword "IBS tracker" on Google Play Store
• Consistently ranking in top 3 positions for valuable keywords including "reflux tracker" and "reflux" across both app stores
• Increased organic installs with improved visibility for condition-specific search terms, by accordingly optimizing the store listings
• Boosted app stores conversion rate through optimized visuals and compelling app descriptions (~8% vs previous ~5% in apple app store from impression to download)

On this page

• Overview
• Key Initiatives
• Keyword Research & Strategy
• Store Ratings
• Paid Acquisition Integration
• Results - Highlights