Onboarding Flow [Web & Web to App]

Custom Web-to-app funnel in Webflow

• Created an interactive quiz-based assessment that calculated users' digestive symptom "severity index" (a multi step form in webflow using custom JS to store and personalize quiz answer within the form)
• Implemented dynamic question paths that adapted based on previous answers (loading different ‘div’ containers based on user’s choice in previous question)
• Connected frontend with backend (using supabase / postgres APIs) to personalize app account profiles on account creation at end of the quiz

Demo, tested web to app funnel variant (example few screens out ~30)

App-Native Onboarding

• Created in-app onboarding experience capturing user’s symptoms, condition history, personal goals they have out of using the app, etc
• Incorporated encouraging content strategically throughout the flow to maintain engagement, personalized based on their answers (making use of flutter conditional visibility flags to display/hide widgets as needed for personalization)
• Developed personalization that configured the app experience based on onboarding data (using Supabase APIs to write user preferences data)
• Optimized each step for maximum conversion while balancing data collection needs

Custom redirect-based A/B test (using JS)

• Conducted redirect-based A/B test between web quiz and in-app approaches using custom JS in webflow, sending variant A traffic to landing page that sent user to play/app store (with quiz and account registration on native app), while B sent to web quiz to app funnel (with account registration on web)
• Identified in-app onboarding as the better performer across key conversion metric
• Tracked results using deep links, firebase and GA4

• Onboarding conversion rate: Achieved an average CR% of 70% from install to account registration
• A/B test: Observed a ~55% conversion difference in click (on web) to final account creation, for the same set of keywords
• User stickiness: Increased daily active users (DAU) by 45% and improved user session frequency from 2.4 times per week to 4.5 avg after onboarding and feature improvements
• Increased first session engagement from first draft with ~4.2 average meals tracked vs. ~2.6 prior in first 7 days

On this page

• Overview
• Key Highlights
• Custom Web-to-app funnel in Webflow
• App-Native Onboarding
• Custom redirect-based A/B test (using JS)
• Results / KPIs